The background music is value added service that allows personalized music to be played during conservation in the background. The music may be pre-selected by the subscriber (who is the calling party) or may be a default music or the subscriber can select the music from the library. The atmosphere of the conservation can then be changed with the music. The subscriber can also increase or decrease the music volume, mute and change the music. The subscriber can personalize his profile by selecting the song via IVR, SMS and Web. The objective of this service is to make the conservation sparkling. In addition to this, background music service is not handset dependent and can work on any normal or smart device.